Introduction

Samarali B.V. (referred to as “we”, “our”, or “us” in this policy) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, samarali.eu, or purchase our products.

1. Information We Collect

1.1 Personal Data

We may collect and process the following personal data:

  • Identity Information: Name, surname, username or similar identifier.
  • Contact Information: Email address, telephone number, postal address.
  • Transaction Information: Details about payments to and from you and other details of products you have purchased from us.
  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Profile Data: Purchases or orders made by you, your interests, preferences, feedback, and survey responses.
  • Usage Data: Information about how you use our website, products, and services.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

1.2 Non-Personal Data

We may collect non-personal data which does not identify you as an individual. This data helps us analyze trends and user behavior to improve our website and services.

2. How We Collect Information

We use different methods to collect data from and about you, including:

  • Direct interactions: You may provide us with your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise.
  • Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data using cookies, server logs, and other similar technologies.
  • Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources.

3. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To process and deliver your order: Including managing payments, fees, and charges.
  • To manage our relationship with you: This includes notifying you about changes to our terms or privacy policy, and asking you to leave a review or take a survey.
  • To enable you to partake in a prize draw, competition, or complete a survey.
  • To administer and protect our business and this website: Including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data.
  • To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
  • To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
  • To make suggestions and recommendations to you about goods or services that may be of interest to you.

4. Disclosure of Your Information

Occasionally, your personal data is shared with trusted third parties, such as delivery couriers. To keep your data safe and protect your privacy, we apply the following policies to these organizations:

4.1 Only information necessary to perform their specific services is provided.

4.2 Your data may only be used for the exact purposes specified in our contract with them.

4.3 We work closely with them to ensure that your privacy is respected and protected at all times.

4.4 Any of your data held by these parties will either be rendered anonymous or be deleted if we stop using their services.

Examples of third parties we work with include:

  • Operational companies: Such as delivery couriers.
  • Fulfillment companies: That hold inventory.
  • Direct marketing companies.

In summary, Samarali works with reliable third parties who comply with GDPR laws in the EU.

In rare instances, third parties may request Samarali to share our data. This will only be done in very specific circumstances, such as:

  • Fraud management: Information on (potentially) fraudulent activity in our online environment may be shared, including sharing data about individuals with law enforcement.
  • A valid request from law enforcement: We may be required to disclose your personal data to any law enforcement, regulatory, or government body, in your country of origin or elsewhere when necessary. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration. Personal data is used for payment and shipment purposes.

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us.

8. Changes to This Privacy Policy

We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this policy. We may notify you of changes to this policy by email or through the private messaging system on our website.

9. Contact Us

If you have any questions about this Privacy Policy or our treatment of your personal data, please write to us by email at info@samarali.eu or by post to:

Samarali B.V.
Bolkruid 19
Rotterdam, 3068 DJ
Netherlands

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